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In this week’s Platform Five: Instagram officially launches new captions sticker for Stories

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What’s changed in the last seven days? What does it mean?

Instagram officially launches new captions sticker for Stories, Twitter opens Spaces to all users with over 600 followers, and TikTok launches new tools to help SMBs.

Let’s take a look at these changes in more detail.

Instagram officially launches new captions sticker for Stories

After a number of tests over the past few months, Instagram officially launched its captions sticker for Stories on Monday. When users add the sticker to videos, text captions will be auto-generated to help users boost accessibility of their content.

Read more here.

Twitter opens audio Spaces to all users with over 600 followers

Open to users with over 600 followers, Twitter is emulating Clubhouse’s exclusivity and appeal. It’s expected that the audio rooms will eventually be accessible to all users, but for now, the limited release is likely to build excitement and encourage more people to use it when they can.

Learn more here.

TikTok launches new tools to help SMBs

TikTok is releasing a range of new ad tools, promotions, and education sessions to help SMBs maximise their efforts on the platform. These new tools include amplified hashtags, a partnership with Nielson’s Designated Market Area geo-targeting, and a ‘TikTok for Business Club’ on Clubhouse.

Find out more here.

Twitter acquires news content subscription platform Scroll

Scroll enables users to read online articles without ads. According to Twitter, acquiring Scroll will help build a better future for online news consumption. The aim is for Scroll to be integrated with the upcoming subscription tools.

Read more here.

YouTube announces expansion of shorts to all US users

Maximising on the increasing popularity of short form content, YouTube Shorts is now available to all US users, with broader access expected soon. YouTube is also adding a range of new features to Shorts, such as expanding the duration to 60 seconds from 15 seconds.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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