In this week’s Platform Five: Twitter is reportedly working on paid tweet options
What’s changed in the last seven days? What does it mean?
Twitter is reportedly working on new paid tweet options, Pinterest launches ‘Idea Pins’, and Facebook launches live-stream shopping events.
Let’s take a look at these changes in more detail.
Twitter is reportedly working on a new set of paid tweet options
Under a monthly subscription model, Twitter may soon launch ‘Twitter Blue,’ “which will enable users to pay a fee of $2.99 per month” (USD) to access new features. These include ‘Collections for Bookmarks’ and ‘undo tweets.’
Read more here.
Pinterest launches ‘Idea Pins’
In an attempt to move away from the ‘social network’ classification and closer to a focus on eCommerce, Pinterest is revamping ‘Story Pins’. The ‘Idea Pins’ format is similar to ‘Story Pins’, but with new creative tools to edit content.
Learn more here.
Facebook launches live-stream shopping events
Another social media platform moving closer to an eCommerce focus is Facebook with the introduction of the new ‘Live Shopping Fridays’ series. In conjunction with retailers, the live-streamed event allows users to ask questions and make purchases in-stream.
Find out more here.
Twitter outlines changes to image posting process to address algorithm bias
Earlier this May, Twitter launched a full image display format for in-tweet visuals. It was assumed the change came about to improve user experience, Twitter has revealed the changes were made to address ‘algorithmic bias.’
Read more here.
Instagram announces new ‘Creator Week’ event
Running from June 8th to June 10th, Instagram’s ‘Creator Week’ will provide “a range of professional development programs for aspiring and emerging creators, in order to help them build their careers via Instagram and Facebook tools.”
Find out more here.
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Missed last week’s edition? You can check it out here.
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