In this week’s Platform Five: Instagram tests new content recommendations
What’s changed in the last seven days? What does it mean?
Instagram tests new content recommendations within the main feed, TikTok launches ‘Jumps’ feature, and Twitter opens public applications for Ticketed Spaces and Super Follows.
Let’s take a look at these changes in more detail.
Instagram tests new content recommendations within the main feed
Instagram’s new test is displaying topic and post suggestions in the main feed, with some suggestions ahead of posts from profiles users follow. This may be another example of TikTok’s influence, with Instagram looking to maximise engagement by populating the main feed.
Read more here.
TikTok launches ‘Jumps’ feature
TikTok’s ‘Jumps’ feature “will enable creators to link to third-party owned mini-programs and services from their video clips”. This could boost engagement within the app as well as allowing developers to promote their apps to TikTok’s expanding audience.
Learn more here.
Twitter opens public applications for Ticketed Spaces and Super Follows
In Twitter’s latest push for creator monetisation, the app is providing insights into the working models of both features. However, the current revenue-share cut is proving a source of concern regarding long-term growth.
Find out more here.
YouTube switches Unlisted videos to Private
From July 23, “any Unlisted videos uploaded before 2017 will be made Private”. This means that users will have to either make their Unlisted videos public or re-upload them with the new process. The app is also providing more detailed information for policy violations in videos.
Read more here.
Facebook announces the next stage of its eCommerce push
Facebook is introducing “a range of new shopping and discovery tools”. These include Shops on WhatsApp, Shop listings in Facebook Marketplace, and a visual product search option within Instagram.
Find out more here.
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