fbpx

In this week’s Platform Five: Instagram tests new content recommendations

285

What’s changed in the last seven days? What does it mean?

Instagram tests new content recommendations within the main feed, TikTok launches ‘Jumps’ feature, and Twitter opens public applications for Ticketed Spaces and Super Follows.

Let’s take a look at these changes in more detail.

Instagram tests new content recommendations within the main feed

Instagram’s new test is displaying topic and post suggestions in the main feed, with some suggestions ahead of posts from profiles users follow. This may be another example of TikTok’s influence, with Instagram looking to maximise engagement by populating the main feed.

Read more here.

TikTok launches ‘Jumps’ feature

TikTok’s ‘Jumps’ feature “will enable creators to link to third-party owned mini-programs and services from their video clips”. This could boost engagement within the app as well as allowing developers to promote their apps to TikTok’s expanding audience.

Learn more here.

Twitter opens public applications for Ticketed Spaces and Super Follows

In Twitter’s latest push for creator monetisation, the app is providing insights into the working models of both features. However, the current revenue-share cut is proving a source of concern regarding long-term growth.

Find out more here.

YouTube switches Unlisted videos to Private

From July 23, “any Unlisted videos uploaded before 2017 will be made Private”. This means that users will have to either make their Unlisted videos public or re-upload them with the new process. The app is also providing more detailed information for policy violations in videos.

Read more here.

Facebook announces the next stage of its eCommerce push

Facebook is introducing “a range of new shopping and discovery tools”. These include Shops on WhatsApp, Shop listings in Facebook Marketplace, and a visual product search option within Instagram.

Find out more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

Thinking

In this week’s Platform Five: Snapchat officially launches ‘Snapchat+’ subscription

Read more

In this week’s Platform Five: Instagram Adds New Age Verification Features

Read more

In this week’s Platform Five: Pinterest launches new ad tools

Read more