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In this week’s Platform Five: Clubhouse is now open to all users

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What’s changed in the last seven days? What does it mean?

Clubhouse is now open to all users, Instagram launches a new test that would enable users to partner up on posts and reels, and YouTube launches initial test of live-stream shopping.

Let’s take a look at these changes in more detail.

Clubhouse is now open to all users

Since its beginnings, Clubhouse has operated on an invite-only model. Now, the audio app is “open to everyone who wants to join a Club and tune into the latest audio chats.” It’s expected this change will cause a boost in downloads.

Read more here.

Instagram launches a new test that would enable users to partner up on posts and reels

Instagram is currently testing a new feature that “would enable users to post collaborative updates, both in the main feed and in Reels clips.” Two profile bubbles appear for ‘Collab’ posts, “indicating that two people have partnered on the content.”

Read more here.

YouTube launches initial test of live-stream shopping

Like other social media platforms, YouTube is looking to expand its monetisation opportunities for creators. This test is similar to TikTok’s experiment with Walmart, “adding more ways to increase product discovery on YouTube”.

Read more here.

Twitter launches first stage of testing for its new and upgraded TweetDeck

The latest test of TweetDeck’s new look “includes a full Tweet Composer, updated search features, new column types, and new ways to group your columns into ‘Decks’ to expand your usage.” This could be particularly helpful for social media managers.

Learn more here.

TikTok adds new live-stream features

TikTok’s new live-stream features include “scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.” Whilst these new features aren’t big, they do expand user’s capacity to use TikTok’s live-streams.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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