In this week’s Platform Five: Facebook launches beta test of ‘Bulletin’
What’s changed in the last seven days? What does it mean?
Facebook launches beta test of ‘Bulletin’, Twitter adds a 15-second view bid unit, and Snapchat announces a new music licensing agreement.
Let’s take a look at these changes in more detail.
Facebook launches beta test of ‘Bulletin’
On Tuesday, Mark Zuckerberg announced ‘Bulletin’, Facebook’s new newsletter platform. “The new site will be a place for writers and podcasters to publish content and build a subscriber base.” Through ‘Bulletin’, Facebook hopes to directly support creators and their content.
Read more here.
Twitter adds a 15-second view bid unit
Twitter’s new 15-second view bid unit “will prioritise reach to users who are more likely to consume video content.” According to Twitter, current tests are delivering strong results, as the app looks to offer more options for maximising video ad campaigns to advertisers.
Read more here.
Snapchat announces a new music licensing agreement
Snapchat’s new music licensing agreement is with Universal Music Group (UMG). This agreement “will enable Snap users to add song clips from UMG artists via its in-app sound library.” The app is also hoping to add to its Sounds options with curated playlists.
Read more here.
TikTok has a reminder for brands
A year since the launch of TikTok for Business, the app is reiterating their original mantra, “Don’t make ads, make TikToks.” In addition to this, TikTok is providing more advice to brands on what making TikToks actually means.
Learn more here.
LinkedIn publishes new digital magazine
LinkedIn’s new digital magazine, ‘Return to Growth’ “provides a range of insights, tips and interviews with experts”. The aim of ‘Return to Growth’ is to help brands prepare for a post-COVID world in the wake of the ongoing vaccine rollout.
Learn more here.
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