In this week’s Platform Five: Instagram expands Reels to 60 seconds
What’s changed in the last seven days? What does it mean?
Instagram expands Reels to 60 seconds, TikTok adds new live-stream moderation tools, and Twitter tests new notifications for locked or suspended accounts.
Let’s take a look at these changes in more detail.
Instagram expands Reels to 60 seconds
Instagram has been incrementally increasing Reels for a while now. It’s expected the longer Reels will “give more users the capacity to create longer clips, or re-purpose the same posts that they’re already uploading to TikTok and YouTube Shorts”.
Read more here.
TikTok adds new live-stream moderation tools
As TikTok progresses towards live-stream shopping experiences, the app is working to “refine its live-stream offering”. The key focus of the new additions is safety for broadcasters. For example, ‘Live Moderators’ can now be assigned to help broadcasters manage their streams.
Read more here.
Twitter tests new notifications for locked or suspended accounts
Twitter is currently testing a new way to inform users of account penalties “with new prompts that will be displayed to some impacted users whenever they open the app.” This is intended to reduce confusion and provide a reminder for how long a suspension is in place.
Read more here.
Pinterest adds product tags in Idea Pins
This is part of Pinterest’s broader efforts to provide more monetisation opportunities for creators and brands, Pinterest creators will have the capacity to add product tags into their Idea Pin clips, providing another means of direct connection and product promotion within the app. the app is adding new shopping tags to Idea Pins which are similar to Instagram Stories.
Learn more here.
WhatsApp provides new archive options
WhatsApp’s new archive options enabled users to archive group messages which will also remain hidden, “even when new messages are sent into the group.” While users have always been able to archive group chats, they have not previously been able to mute notifications from these groups.
Learn more here.
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