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In this week’s Platform Five: Instagram is developing a ‘Montage’ feature

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What’s changed in the last seven days? What does it mean?

Instagram is developing a ‘Montage’ feature, Twitter expands access to Professional Profiles and Ticketed Spaces, and WhatsApp is testing an in-app business directory.

Let’s take a look at these changes in more detail.

Instagram is developing a ‘Montage’ feature

As part of Instagram’s latest push to get more users creating Reels, the app is currently developing a new ‘Montage’ feature, “which would enable users to convert their Instagram Stories frames into short Reels video clips.”

Read more here.

Twitter expands access to Professional Profiles and Ticketed Spaces

As each week goes by, Twitter continues to release updates and new features. This week, the app is expanding Ticketed Spaces to more users as well as Professional Profiles to more businesses, enabling brands to showcase more business information in a dedicated profile space.

Learn more here.

WhatsApp is testing an in-app business directory

Facebook is expanding WhatsApp with a new option that “will enable users to tap on ‘Businesses Nearby’ in their WhatsApp contact listing, which will then show them a listing of active local business profiles in the app.” Users can tap through and view the business’ profile.

Learn more here.

LinkedIn adds new long-form posts for Company Pages

LinkedIn is continuing to optimise its rising levels of engagement by providing brands more options to maximise content with this new feature for Company Pages. ‘Articles for Pages’ is an extension of the app’s long-form blogging option, enabling brands to better engage with their audience.

Read more here.

YouTube expands access to its Community posting tab

YouTube’s Community tab enables creators to post updates “within a dedicated engagement space in their channel feed.” Currently, the Community tab is only available to channels with over 1,000 subscribers. Now, YouTube is reducing this requirement to 500 subscribers.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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