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In this week’s Platform Five: Twitter starts testing ‘Communities’

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What’s changed in the last seven days? What does it mean?

Twitter starts testing ‘Communities’, Facebook previews new smart glasses, and Instagram showcases evolving eCommerce tools.

Let’s take a look at these changes in more detail.

Twitter starts testing ‘Communities’

Twitter’s new ‘Communities’ feature “will enable users to share tweets with selected groups of users in the app, as opposed to publicly broadcasting or sharing all of their tweets with all of their followers”. The aim is to encourage more specific, tailored and engaged interactions in the app.

Read more here.

Facebook previews new smart glasses

Facebook is preparing to launch its first smart glasses in partnership with Ray Ban. The functionality appears to be similar to Snapchat’s Spectacles, with the glasses able to capture a user’s real world view to then share on the app.

Learn more here.

Instagram showcases evolving eCommerce tools

Instagram’s new ’10 Days of Live Shopping’ event “will feature a range of celebrities streaming product launches in the app, showcasing the capacity of live-stream shopping for connecting with Instagram’s audience.” Celebrities include Selena Gomez, Lil Yachty and Kacey Musgrave.

Read more here.

Reddit adds new ad option

Reddit’s new ad option, ‘Conversation Placement’, “will enable brands to promote their products within its highly engaged post comment threads.” This comes after statistics reveal that users spend, on average, 42% of their in-app time within comment threads.

Learn more here.

LinkedIn adds new live-stream events

With the increasing demand for LinkedIn’s Learning platform, the professional app has added a new feature called ‘Office Hours’. Essentially, ‘Office Hours’ will provide LinkedIn Learning instructors the capacity “to host live events on the platform”.

Read more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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