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In this week’s Platform Five: Instagram makes links in Stories available to all users

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What’s changed in the last seven days? What does it mean?

Instagram makes links in Stories available to all users, Facebook rebrands to ‘Meta’, and TikTok is testing a ‘Tips’ option.

Let’s take a look at these changes in more detail.

Instagram makes links in Stories available to all users

Previously, link stickers, formerly swipe-up links, have only been available to those with over 10k followers or verified Instagram accounts. Now, the app is allowing all users to share links in their Stories, “expanding the potential value of Stories for driving audience action.”

Read more here.

Facebook rebrands to ‘Meta’

On Thursday, Facebook announced that its overarching name will now be ‘Meta’ to better align with its company vision. According to the tech giant, “Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.”

Learn more here.

TikTok is testing a ‘Tips’ option

TikTok’s current test is a new ‘Tips’ tab which enables creators to apply for receiving tips from their audience. According to TikTok, eligibility for Tips includes a minimum of 100k followers and acting in line with rules and regulations. This new option could be pivotal in TikTok’s creator monetisation opportunities.

Read more here.

LinkedIn launches new freelancer connection tools

LinkedIn is expanding its Services Marketplace “to facilitate more opportunities for freelancers” with a range of new features. Among them is advanced discovery, which includes new search filters and recommendation tools for brands to specify exactly what they need from a freelancer.

Learn more here.

Twitter adds new alerts to trending Spaces chats

In an effort to encourage more users to tune into Spaces, Twitter is adding new alerts to the Explore tab, highlighting “the best conversations as they happen”. This could be significant in boosting exposure, given Spaces are currently not easily accessible.

Learn more here.

Missed last week’s edition? You can check it out here.

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