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In this week’s Platform Five: Instagram tests likes on Stories

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What’s changed in the last seven days? What does it mean?

Instagram tests likes on Stories, Snapchat announces new creator monetisation tools, and Facebook adds cross-app chat capability.

Let’s take a look at these changes in more detail.

Instagram tests likes on Stories

This week, app researcher Alessandro Paluzzi, shared that “Instagram appears to be close to launching a live test of likes on Stories”. At this stage, the like button would be placed where the share button currently is, adding another opportunity for users to engage with each other’s content.

Read more here.

Snapchat announces new creator monetisation tools

With TikTok’s rising popularity among younger audiences, Snapchat is working to “keep pace” by adding new creator monetisation tools. The most notable so far is Spotlight Challenges, “which will provide cash prizes for users who post the best videos on a specific theme.”

Learn more here.

Facebook adds cross-app chat capability

Last week, Facebook announced new chat features for Messenger and Instagram Direct, including polls and new group typing indicators. However, the most notable new feature is cross-app group chats where users “can engage in group discussions between the two apps”.

Read more here.

Pinterest adds new shopping features

As Pinterest works to provide more opportunities to shop and showcase products and brands in-app, there are a number of new shopping features. These include, a “sponsored content option for Idea Pins”, “new merchant details to brand profiles”, and a “Slideshow for Collections promotion option”.

Read more here.

Twitter opens up applications for Professional Profiles

Tests for Professional Profiles began in April, with more businesses being invited to join in early September. Now, Twitter is opening up applications for all businesses and professional users. A Professional Profile displays businesses information, with options to include a ‘Shop’ or ‘Newsletter’.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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