In this week’s Platform Five: Twitter tests ads in tweet replies

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What’s changed in the last seven days? What does it mean?

Twitter tests ads in tweet replies, Instagram adds live-stream scheduling, and TikTok adds a new mute option.

Let’s take a look at these changes in more detail.

Twitter tests ads in tweet replies

This new option places ads in the first displayed tweet replies. According to Twitter, the aim is to place ads, “right where the conversation is happening”. While backlash is expected, it has also been suggested that this option could “facilitate direct monetisation of tweets”.

Read more here.

Instagram adds live-stream scheduling

Instagram’s new option will enable users to schedule upcoming IG Live broadcasts where other users can select to be notified on the day of the Live. IG Lives can be scheduled “up to 90 days in advance, which can include a title description, as well as product tags”.

Learn more here.

TikTok adds a new mute option

In another step to protect users and reduce unwanted interactions, TikTok is adding a new mute option for live-stream comments. Users hosting live-streams can now “mute specific viewers for a period of the broadcast – or the entire stream”.

Read more here.

Facebook expands audio social plans

Facebook is expanding access to its Live Audio Rooms to all public figures, with Rooms displayed at the top of News Feeds above Stories and also via feed posts. The platform is also introducing a “dedicated space within the Watch tab to help users connect” to all audio offerings.

Read more here.

YouTube adds new caption options

YouTube is working to improve its video captioning options with a range of advances and new features. The two most notable advances are the expansion of automatic live-stream captions to all creators and enabling users to search within video transcripts.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.


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