In this week’s Platform Five: Facebook gets rid of Face Recognition

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What’s changed in the last seven days? What does it mean?

Facebook gets rid of Face Recognition, Pinterest announces ‘Pinterest TV’, and Twitter opens up Super Follows to all users on iOS.

Let’s take a look at these changes in more detail.

Facebook gets rid of Face Recognition

This week Facebook announced that Face Recognition will be shut down along with all Face Recognition files. This means that Facebook will not be able to “identify people in posted images.” However, Facebook and its parent company Meta haven’t ruled out Face ID in the future.

Read more here.

Pinterest announces ‘Pinterest TV’

Pinterest is expanding its live-stream eCommerce focus with Pinterest TV, “a series of live, original and shoppable episodes featuring creators right on Pinterest.” Pinterest TV will air weekly, providing users with exclusive in-app deals through engaging broadcasts featuring special guests.

Learn more here.

Twitter opens up Super Follows to all users on iOS

Twitter’s Super Follows originally allowed users with over 10k followers to monetise their content using a monthly subscription fee. However, the new paid Twitter features have not been well received so far. Twitter hopes that expanding access will expand use.

Read more here.

Instagram launches ‘Add Yours’ sticker

Instagram’s new ‘Add Yours’ sticker for Stories “enables users to prompt others to respond to their Stories content”. This is very much inspired by TikTok’s Duet feature in an effort to match TikTok’s ongoing rise in engagement.

Learn more here.

YouTube is testing direct access to Shorts

YouTube’s latest experiment is testing a new experience for Shorts, the app’s short-form, TikTok-inspired video. If a user is watching Shorts and exits YouTube, the next time they open the app, they will be taken directly to the Shorts player. The opposite will happen for users who exit while watching other content.

Learn more here.

Missed last week’s edition? You can check it out here.

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