In this week’s Platform Five: Instagram tests longer videos in Stories
What’s changed in the last seven days? What does it mean?
Instagram tests longer videos in Stories, TikTok tests tagging in videos, and Twitter expands its private information policy.
Let’s take a look at these changes in more detail.
Instagram tests longer videos in Stories
Instagram is currently testing 60-second videos in Stories, which means “longer video clips will no longer be split into 15-second segments, and played across various Stories frames.” Instagram hopes this feature will provide more creative freedom to its users and an improved Stories viewing experience.
Read more here.
TikTok tests tagging in videos
TikTok’s new tagging feature is straightforward, allowing users to tag other TikTok profiles in their videos. This is in addition to the @mention option for post captions, enabling users to keep their post copy free of tags while still alerting other profiles to their content.
Learn more here.
Twitter expands its private information policy
Twitter’s expansion of its private information policy now includes private media, “which relates to images shared via tweet without the consent of the person depicted in them.” However, this does not include public figures or photos of large groups of people, for example, those at a protest.
Read more here.
LinkedIn adds new tools to Creator Mode
LinkedIn is providing more ways for users to boost engagement on the platform with two new features. Firstly, LinkedIn Live will now be accessible to all users with Creator Mode switched on. The second option is creator access to newsletters, whereby audiences are notified of new articles.
Learn more here.
Reddit Adds New Real-Time Activity Indicators
Reddit is working to boost engagement with a range of new real-time activity indicators. These most notably include comment alerts and live counts of up and downvotes. Additionally, Reddit is implementing new typing and reading indicators to display community activity as it happens.
Learn more here.
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