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In this week’s Platform Five: TikTok is experimenting with video avatars

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What’s changed in the last seven days? What does it mean?

TikTok is experimenting with video avatars, Twitter adds new data tracking options to Ad Manager and Facebook is removing profile videos.

Let’s take a look at these changes in more detail.

Facebook is removing profile videos

Launched back in 2015, profile videos were supposed to be a fun and engaging way to interact with the platform. Clearly it hasn’t had the impact Facebook had hoped because profile videos will be removed from February 7th.

Learn more here.

TikTok is experimenting with video avatars

Similar to Apple’s Memoji, TikTok is testing digital avatars that will be based on a selfie. Early reports say they’ll be able to match facial expressions the same way Memojis do. This addition will give users new ways to interact with the TikTok platform.

Read more here.

Twitter adds new data tracking options to Ad Manager

Twitter is looking to streamline some if its ad reporting by making some updates to ad manager. There are smaller changes such as renaming some metrics and bigger ones that will enable users to track and serve ads to web visitors.

Find out more here.

Meta announces WhatsApp integration for Workplace

Meta will now enable businesses to share posts from Workplace over WhatsApp which will give businesses new ways to maintain connections with staff. This is especially important as increasing numbers of people switch to hybrid and remote working.

Learn more here.

Instagram makes changes to Stories Poll response options

Instagram Polls no longer have just two options. Poll stickers can now have up to four answers and the colours of the question can be changed. This means no more using the quiz sitcker when users want to poll their audience with more than two answers.

Read more here.

Missed last week’s edition? You can check it out here.

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