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In this week’s Platform Five: Instagram adds Stories ‘likes’

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What’s changed in the last seven days? What does it mean?

Instagram adds Stories ‘likes’, Snapchat enables top creators to create mid-roll ads, TikTok shares new insights into TikTok clips, LinkedIn tests option to hide political posts, and Meta announces a new virtual event.

Let’s take a look at these changes in more detail.

Instagram adds Stories ‘likes’

Instagram is giving users the ability to ‘like’ Stories they see on the platform, without having to start up a DM conversation. The Stories likes are not public, and will only be visible to the content creator.

Learn more here.

Snapchat enables top creators to create mid-roll ads

Snapchat is experimenting with another monetisation opportunity for Snap creators, with mid-roll ads to be included in Snap Star Stories. Creators will be able to turn ads on within their stories, providing them with a directly attributable revenue pathway.

Read more here.

TikTok shares new insights into TikTok clips

TikTok has released a new report outlining the role the platform can play in the evolving path to product purchasing, and the ways in which TikTok transforms how brands and consumers interact. One key finding was that 44% of survey respondents said they had discovered new products by viewing brand videos.

Find out more here.

LinkedIn tests option to hide political posts

LinkedIn is giving some users the ability to hide political posts from their news feeds. The option, which is currently available to some US users, will use keywords and signals from users, along with input from LinkedIn’s editorial team, to identify political posts and eliminate them from your feed.

Read more here.

Meta announces new virtual event

Later this month, Meta will be hosting a virtual event where a range of their internal experts will discuss how they are using AI to build the metaverse. The speakers, including Mark Zuckerberg, will outline the different applications of the metaverse to facilitate the next level of digital connection.

Learn more here.

Missed last week’s edition? You can check it out here.

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