In this week’s Platform Five: Meta launches Facebook Reels to all users
What’s changed in the last seven days? What does it mean?
Meta launches Facebook Reels to all users, Twitter adds new settings search option, LinkedIn launches new podcast network, YouTube adds new Shorts analytics insights, and Reddit adds new visual editing tools.
Let’s take a look at these changes in more detail.
Meta launches Facebook Reels to all users
Meta is making Facebook Reels available in 150 additional regions around the world, using the popularity of short-form video content to continue its battle for users with TikTok. The new Reels display will be available at the the top of user feeds.
Learn more here.
Twitter adds new settings search option
Twitter will be adding a search bar into its ‘Setting and Privacy’ section, making it easier for users to locate what they want to update within their profile. Once a person has entered a term into the search bar, relevant sections and options will be highlighted for the user’s consideration.
Read more here.
LinkedIn launches new podcast network
LinkedIn is launching a ‘LinkedIn Podcast Network’ where it will host a variety of shows based around key professional trends. The podcasts will be created by internal staff and external experts. All of the podcasts will be available on LinkedIn, along with the usual podcast streaming platforms.
Find out more here.
YouTube adds new shorts analytics insights
YouTube is giving music creators more insights, providing creators with the opportunity to see how popular their music is with Shorts users over the previous 28 day period. The total view counts for the most popular Shorts clips will also be available, providing more insights and reach potential to their creators with a view to increase monetisation opportunities on the platform.
Read more here.
Reddit adds new visual editing tools
Reddit is working on rolling out new image editing tools, which will enable users to customise their visual content before posting. Users with iOS “will have the ability to crop, rotate or markup images with text, stickers or drawings” with Android users to have the option in the future.
Learn more here.
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