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In this week’s Platform Five: Instagram Launches New Creator Lab

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What’s changed in the last seven days? What does it mean?

Instagram launches new creator lab, Pinterest unveils shopping and advertising updates, Meta releases new ‘widely viewed content’ report, Twitter adds new timeline tweets option, and YouTube answers common questions about recommendation algorithms.

Let’s take a look at these changes in more detail.

Instagram launches new creator lab

Instagram is helping creators understand posting processes and best practices through their new Creator Lab initiative. The Creator Lab will host videos and insights from various creators on key elements including monetisation, channel growth and safety.

Learn more here.

Pinterest unveils shopping and advertising updates

Pinterest recently had its second annual ‘Pinterest Presents’ global advertiser summit. Key announcements included ‘Your Shop’, a new, personalised shopping page in the app, Shopify merchants get a new direct, in-app checkout, and a new Shopping API.

Read more here.

Meta releases new ‘widely viewed content’ report

Meta has released its latest Widely Viewed Content report, which shows what content is getting the most traction in the app. On a somewhat embarrassing note for Meta, the page with the highest amount of content viewers violated Facebook’s Community Standards, and was removed.

Find out more here.

Twitter adds new timeline tweets option

Twitter has launched a new option to pin a ‘Latest Tweets’ timeline in the platform. This will make it easier for people to view the latest tweets from users they are following. Users will have the option to view tweets in reverse chronological order and add the timeline as a swipeable, permanent feed stream.

Read more here.

YouTube answers common questions about recommendation algorithms

Rachel Alves, who works on YouTube’s recommendation system, has answered some key creator questions about its algorithms, and how creators can improve their reach and retention rates. One recommendation from Alves if to create quality content of interest to viewers, as opposed to creating lots of poor content.

Learn more here.

Missed last week’s edition? You can check it out here.

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