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In this week’s Platform Five: YouTube expands alerts on potentially offensive comments

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What’s changed in the last seven days? What does it mean?

YouTube expands alerts on potentially offensive comments, TikTok shares branded content tips, Survey shows LinkedIn users dislike unsolicited DMs, Twitter is working on a new podcast tab, and Meta announces the closure of Facebook Campus.

Let’s take a look at these changes in more detail.

YouTube expands alerts on potentially offensive comments

YouTube is expanding the use of its comment warnings function to desktop. The comment warnings, which are already active on mobile, are displayed whenever YouTube detects a potentially offensive response in the composer. The platform is also changing its payment system, with YouTube creator payments to go through a separate account with AdSense.

Learn more here.

TikTok shares branded content tips

TikTok has recently worked with IPSOS to conduct hundreds of brand lift studies, looking to gain insight into which branded content elements in posts cause the best response. Results suggest that characters in your clips, custom songs and combining songs with voice-overs can be of use.

Read more here.

Survey shows LinkedIn users dislike unsolicited DMs

Social Media Today ran a poll over the last week with their LinkedIn audience, and the results are surprising. Of 20,10 votes, 33% of survey respondents advised unwanted messages were the most annoying aspect of being on the platform, followed by scammers and spammers at 24%.

Find out more here.

Twitter is working on a new podcast tab

Testing is underway in Twitter for a dedicated podcasts tab, which will be accessed via both the side and lower function bars of the app. Twitter acquired pod discovery app Breaker last year, suggesting Twitter is looking at how to further enable and monetise content creation within the platform.

Read more here.

Meta announces the closure of Facebook Campus

Meta has announced it will be closing its Campus internal school network experiment, which was launched in September 2020. Students currently using Campus have been notified of the upcoming closure, and and have been provided with Facebook Groups they may like to join.

Learn more here.

Missed last week’s edition? You can check it out here.

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