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In this week’s Platform Five: Google to remove personal information from search results

Platform Five Header_28 Apr

What’s changed in the last seven days? What does it mean?

Google to remove personal information from search results, Instagram launches live test of pinned posts, Pinterest adds 2 million users in Q1, Facebook user growth back on track, and Ads being tested in YouTube Shorts.

Let’s take a look at these changes in more detail.

Google to remove personal information from search results

Google users will now be able to request search result omissions for web pages for webpage that include their contact information, or details that put them at risk of identity theft. This could include information such as phone numbers, email or physical addresses and confidential details.

Learn more here.

Instagram launches live test of pinned posts

Instagram is currently testing a new option to pin images for selected users, enabling the user to keep three selected posts at the top of their profile post grid. This will provide content creators with the ability to highlight key promotions, campaigns or best performing content at the top of their profile grid.

Find out the details here.

Pinterest adds 2 million users in Q1

Pinterest has released their latest performance update, revealing that while revenue has increased year-over-year and they had 2 million more monthly active users in Q1, usage has decreased significantly from the peaks experienced during pandemic lockdowns.

Read about it here.

Facebook user growth back on track

Facebook’s first performance update of the year reveals that while revenue growth has slowed in Q1 for 2022, there has been a 4% increase for year-on-year daily active users. Most Facebook usage growth is from the Asia Pacific region, where the app is moving into developing markets.

Learn more here.

Ads being tested in YouTube Shorts

Google has confirmed it is testing ads running between YouTube Shorts clips, after revealing that Shorts is averaging over 30 billion daily views. This is a significant jump from their previously reported rate of 5 trillion total views back in February.

Find out more here.

Missed last week’s edition? You can check it out here.

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