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In this week’s Platform Five: Instagram is updating its ranking algorithm

Platform Five Header Template_22 Apr

What’s changed in the last seven days? What does it mean?

Instagram is updating its ranking algorithm, Meta publishes a Community for Brands playbook, Snapchat adds new assistive device animations, Meta showcases VR games at event, and Twitter’s edit option set to include ‘Edit History’ option.

Let’s take a look at these changes in more detail.

Instagram is updating its ranking algorithm

Instagram chief Adam Mosseri has announced that Instagram will be updating the way it ranks content, to ensure original content is prioritised in news feeds over reposted content. This is being done to reduce the amount of TikTok content being reposted onto Instagram.

Learn more here.

Meta publishes a Community for Brands playbook

Meta has published a new guide to help brands create and engage with community groups online. The playbook includes key resources for community building, case studies and more.

Find out the details here.

Snapchat adds new assistive device animations

Snapchat is including three new assistive devices for Bitmoji characters to make the platform more inclusive. The three new devices are hearing aids, cane stickers and wheelchair poses, as these were the most requested assistive devices by Snapchat users.

Read about it here.

Meta showcases VR games at event

Meta has used its Gaming Showcase event to share the latest VR gaming titles and tech improvements to make interaction with VR easier for users. Games to be included in VR include Resident Evil 4 and Ghostbusters VR. Meta also announced improvements to the hand-tracking process in VR, which will enable a broader range of control options in the virtual environment.

Learn more here.

Twitter’s edit option set to include ‘Edit History’ option

Twitter is reportedly working on an ‘Edit History’ log, which users will be able to access in order to see an original tweet prior to any revisions taking place. This is designed to reduce the chances of other people editing original tweets to damage the reputations of users who engaged with the original tweet.

Find out more here.

Missed last week’s edition? You can check it out here.

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