In this week’s Platform Five: New study finds Facebook Targeting 30% inaccurate

Platform Five Header Template_1 Apr

What’s changed in the last seven days? What does it mean?

New study finds Facebook interest targeting inaccurate 30% of the time, YouTube moves into podcasts, Instagram adds prompts for charitable causes, LinkedIn adds new creator tools, and TikTok adds new GIF ‘Library’ option.

Let’s take a look at these changes in more detail.

New study finds Facebook interest targeting 30% inaccurate

A team from North Carolina State University conducted a study to examine the performance of Facebook’s interest tracking, and how it allocates behaviours and topics to each user. The key finding was that around 30% of inferred interests on Facebook were inaccurate.

Learn more here.

YouTube moves into podcasts

YouTube is reportedly planning to include podcasts into their product offering. A leaked pitch deck shows that YouTube is currently developing a new podcast discovery within the app.

Read more here.

Instagram adds prompts for charitable causes

Instagram is testing new ways to raise awareness of social causes within the app. One such way is an additional pop-up on the hashtag search pages of selected movements, giving users the option to help spread the word amongst their own connections.

Find out more here.

LinkedIn adds new creator tools

LinkedIn has announced new tools for content creators, including improved content analytics, new profile video tools, newsletter showcase options, and more.

Read about it here.

TikTok adds new GIF ‘Library’ option

TikTok has a new GIF ‘Library’ tool, enabling users to choose and include popular animated content into their TikTok clips. This means users willl be able to add clips into their videos and film reactions, responses and create scenes with the GIFs.

Learn more here.

Missed last week’s edition? You can check it out here.


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