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In this week’s Platform Five: Snapchat launches ‘Dynamic Stories’ for news publishers

Platform Five Header Template_14 April

What’s changed in the last seven days? What does it mean?

Snapchat launches ‘Dynamic Stories’ for news publishers, Instagram removes in-stream video ad placements, YouTube and TikTok add automated caption options, Meta shares insights into reporting tools, and TikTok expands access to its ‘Effect House’.

Let’s take a look at these changes in more detail.

Snapchat launches ‘Dynamic Stories’ for news publishers

Snapchat is launching a new Dynamic Stories feature, which will enable partner publishers to link their content feed into the platform. Their content creator’s RSS feed will be used to automatically source content and create Stories from their web content.

Learn more here.

Instagram removes in-stream video ad placements

Instagram has removed in-stream video ad placements as an option in the app. Instead, advertisers are being told to use Reels placement as an alternative for video ads.

Find out more here.

YouTube and TikTok add automated caption options

YouTube has announced that creators can outsource the creation and editing of subtitles, within the YouTube Studio app.  TikTok will be making auto-titles accessible on all clips, with the default to be English auto-captions available on all uploads going forward.

Read about it here.

Meta shares insights into reporting tools

Meta has launched a new series to highlight the different controls and options users can utilise to avoid harmful behaviours in Facebook and Instagram. Episodes in the series cover tools you can use to manage your Instagram experience, reporting tools, and much more.

Learn more here.

TikTok expands access to its ‘Effect House’

TikTok is enabling all creators to have beta access to its Effects House AR creation tool, in a bid to tap into the latest visual effects trends and attract more users to the platform. Effects House will enable users to build AR effects, with a range of templates and tools to make the process easier.

Find out more here.

Missed last week’s edition? You can check it out here.

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