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In this week’s Platform Five: Snapchat Announces New Ad Partnership with Cameo

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What’s changed in the last seven days? What does it mean?

Snapchat announces new ad partnership with Cameo, Instagram tests full-screen posts and Reels, Twitter rolls out Spaces analytics, Meta updates Reels monetisation options, and TikTok publishes creator collaboration guide.

Let’s take a look at these changes in more detail.

Snapchat announces new ad partnership with Cameo

Snapchat is partnering with celebrity video creation platform Cameo, enabling advertisers using Snap to pay Cameo members to create short video ads for use on Snap. Advertisers will now be able to pitch to Cameo’s 45,000 celebrities for their endorsements.

Learn more here.

Instagram tests full-screen posts and Reels

Instagram is testing a new, full-screen version of its main feed. Stories are expected to remain at the top of the screen in this new layout, with a frame indicator along the bottom of Stories posts to encourage users to swipe left to see more content.

Find out the details here.

Twitter rolls out Spaces analytics

Twitter has announced that all Spaces hosts and co-hosts can now access full Spaces analytics. The analytics includes the number of people that tuned in to the broadcast, the number of speakers, replay counts, duration and more.

Read about it here.

Meta updates Reels monetisation options

Meta is updating its Reels Play Bonus program to restructure the payment process and provide more ways for creators to earn money from short clips through the new ‘Challenges’ option. ‘Challenges’ will provide new ways for creators to earn up to $4,000 more from their content each month.

Learn more here.

TikTok publishes creator collaboration guide

TikTok has released a 25-page guide to working with TikTok creators, which covers how to connect with creators, the different tools and options you can use to create your campaigns, and case studies.

Find out more here.

Missed last week’s edition? You can check it out here.

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