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In this week’s Platform Five: YouTube announces weekly ad frequency capping

Platform Five Header_Fri 20 May

What’s changed in the last seven days? What does it mean?

YouTube announces weekly ad frequency capping, Twitter implements new misinformation rules, Snapchat launches eBay listings option in Snaps, TikTok launches creator monetisation and UGC promotion process, and Meta shares metaverse insights.

Let’s take a look at these changes in more detail.

YouTube announces weekly ad frequency capping

YouTube has announced it will be adding weekly frequency capping for video ad campaigns, along with a live-stream shopping upgrade. Importantly, the frequency capping will enable marketers to limit the number of times a single users will see their promotion in a week.

Learn more here.

Twitter implements new misinformation rules

Twitter is implementing a new policy to specifically restrict the amplification of misinformation during times of crisis, such as civil unrest and natural disasters. Twitter will work faster to hide potentially harmful claims behind a warning screen, with the claims also not amplified in the Home timeline, Search or Explore.

Find out the details here.

Snapchat launches eBay listings option in Snaps

When viewing an item in eBay, users will now be able to share the product to their Snaps and Snap Stories, with the listing to appear as a sticker that you can overlay on your post. This could be highly effective for eBay sellers, who will now be able to promote their products to their Snap connections.

Read about it here.

TikTok launches creator monetisation and UGC promotion process

TikTok is planning to make it easier for brands to tap into the creative power of TikTok communities and co-create branded content through their Branded Mission. This will give advertisers the ability to crowdsource authentic content from TikTok users and turn top performing posts into ads.

Learn more here.

Meta shares metaverse insights

Meta has created a new whitepaper in partnership with Analysis Group to provide an update on the metaverse shift, and their expectations for societal implementation of the metaverse. Importantly, the whitepaper notes that it is only after a critical mass of metaverse adoption is received that the full potential of the metaverse will be realised.

Find out more here.

Missed last week’s edition? You can check it out here.

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