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In this week’s Platform Five: Instagram Adds New Age Verification Features

Platform Five Header_wk 24 Jun

What’s changed in the last seven days? What does it mean?

Instagram adds new age verification features, LinkedIn launches ‘funny’ reaction, YouTube publishes insights into Gen Z video use trends, Meta adds more reels creation options, and TikTok announces full merger of US data.

Let’s take a look at these changes in more detail.

Instagram adds new age verification features

Instagram is testing new age verification features in the US, including a new AI video selfie process which will help identify a person’s age. Importantly, if a person tries to edit their age on Instagram from under 18 to over 18 years of age, they will need to verify their date of birth by uploading their ID, recording a video selfie or asking mutual friends to verify their age.

Learn more here.

LinkedIn launches ‘funny’ reaction

LinkedIn is enabling users to acknowledge the lighter side of life on their platform, with a ‘funny’ reaction currently being rolled out across the platform. The reaction has been highly requested from users to date.

Find out the details here.

YouTube publishes insights into Gen Z video use trends

YouTube has published a 55-page ‘Culture and Trends’ report, incorporating insisghts from 10 countries to provide perspective on what’s driving Gen Z video trends. The report covers multi-format creativity, community creativity, and responsive creativity.

Read about it here.

Meta adds more reels creation options

Meta is going to be providing more ways for users to remix content into their Reels,while adding the ability to create Reels from your own video content in Creator Studio. The remix options enable users to create Reels based on their feed post content, which they can then download themselves, within their own clips.

Learn more here.

TikTok announces full merger of US data

TikTok has announced that it has completed its migration of US user data to servers at Oracle, ensuring that US info remains separate from TikTok’s parent company in China. To date, the data was stored in both the US and in Singapore.

Find out more here.

Missed last week’s edition? You can check it out here.

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