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In this week’s Platform Five: Pinterest launches new ad tools

Platform Five Header_wk 16 June

What’s changed in the last seven days? What does it mean?

Pinterest launches new ad tools, LinkedIn adds product listings on profiles, TikTok shares user response insights, Instagram adds prompts to reduce harmful impacts, and Twitter shares research into effectiveness of its offensive reply warnings.

Let’s take a look at these changes in more detail.

Pinterest launches new ad tools

Pinterest is launching two new ad products while also launching a new ‘Paid Partnership’ tagging process to increase monetisation opportunities for content creators. The new ‘Idea Ads’ offering is essentially an Ideas Pin that will be full-screen, multi-page presentations with custom links set to appear in user feeds.

Learn more here.

LinkedIn adds product listings on profiles

LinkedIn is enabling users to highlight specific products and projects they have worked on within different roles, which will connect back to the business’s corresponding Product Page on their LinkedIn profile. This will give users more ways to show their skills set, while also giving LinkedIn more ways to expand its data collection.

Find out the details here.

TikTok shares user response insights

TikTok has shared the second instalment of its ‘Path-to-Purchase’ report, which looks at how TikTok users feel about product promotion in their feed, and the products they bought from TikTok promotions. According to the data in the report, 50% of TikTok users report feeling ‘joyful, excited or happy’ about their TikTok purchases.

Read about it here.

Instagram adds prompts to reduce harmful impacts

Instagram is adding some in-app prompts to minimise the harmful effects of the app on younger users, particularly in regards to overuse and mental health. One nudge will re-direct user away from potentially harmful topics e.g., appearance comparison content, while the Take a Break prompt will use established app-creators to maximise use of this function.

Learn more here.

Twitter shares research into effectiveness of its offensive reply warnings

Twitter has researched the effectiveness of its warning prompts on potentially offensive tweet replies, which use automated detection to identify likely offensive terms within tweet replies and encourages the user to think twice before tweeting. According to the research, prompted users were 20% less likely to compose five or more tweets with potentially offensive language.

Find out more here.

Missed last week’s edition? You can check it out here.

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