In this week’s Platform Five: Snapchat launches dynamic travel ads
What’s changed in the last seven days? What does it mean?
Snapchat Launches ‘Dynamic Travel Ads’, Instagram adds missing kids AMBER alerts, Meta tests avatar reactions in Instagram Stories, Twitter provides option to pin tweets in communities, and TikTok works on a ‘Clear Mode’ playback video function.
Let’s take a look at these changes in more detail.
Snapchat launches dynamic travel ads
Snapchat’s new dynamic travel ads will be used to serve users relevant travel information, based on places they have visited and products they have viewed. The ads will use Snap’s pixel tracking to match user behaviours with Snapchat’s internal data and activity tracking.
Learn more here.
Instagram adds missing kids AMBER alerts
Instagram is adding a new AMBER Alerts feature to share important information about missing people in the app, and share timely, critical updates regarding child abductions and related situations. The alerts will be targeted by geographic area and will alert users when there is an active search for a missing child in their vicinity.
Find out the details here.
Meta tests avatar reactions in Instagram Stories
Meta is looking to turn digital avatars into more habitual interaction tools, with users to use VR and interact via their avatars in wholly interactive spaces. Some users are also now seeing avatar reactions as an option within Instagram Stories.
Read about it here.
Twitter provides option to pin tweets in communities
Twitter is now giving community admins the ability to pin tweets at the top of a community tab. The pin will keep that tweet at the top of the feed, essentially acting as a conversation prompt or reminder, which could help spark more focused engagement within the community.
Learn more here.
TikTok works on a ‘Clear Mode’ playback video function
TikTok is currently testing a new ‘clear mode’ option, which would display your chosen video without the app function buttons and video description details on screen. That could improve the overall viewing experience, however may also make life, comments and sharing less immediate.
Find out more here.
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