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In this week’s Platform Five: Snapchat officially launches ‘Snapchat+’ subscription

Platform Five Header_30 June

What’s changed in the last seven days? What does it mean?

Snapchat officially launches ‘Snapchat+’ subscription, YouTube tests disappearing community posts, Meta publishes climate change perception report, Facebook adds live broadcast community managers option, and Pinterest CEO steps aside for former Google commerce chief.

Let’s take a look at these changes in more detail.

Snapchat Officially Launches ‘Snapchat+’ Subscription

Snapchat has just launched its new Snapchat+ subscription service, for which users can pay a monthly fee to access exclusive in-app features such as new profile badges, app icons, data insights and more for USD$3.99/month. While it is unclear what all of the available insights, information on who has rewatched your Story will be available.

Learn more here.

YouTube tests disappearing community posts

YouTube is currently trialling the ability for certain users to enable selected users to set a time limit on Community Posts in the app, which would disappear after 24 or 72 hours within the app. Users would be able to set an expiry date on their posts, which would then be automatically removed from view at that expiry date.

Find out the details here.

Meta publishes climate change perception report

Meta has just released a report outlining public perceptions of climate change, and what can be done to address the impacts. The report, conducted in partnership with Yale University, includes responses from over 100,000 Facebook users from 192 countries.

Read about it here.

Facebook adds live broadcast community managers option

Facebook is giving Community Managers the ability to moderate comments during live streams to address trolling, harassment and bullying when going Live on Facebook. Importantly, assigned Community Managers won’t need admin access to your Page to moderate the content.

Learn more here.

Pinterest CEO steps aside for former Google commerce chief

Co-founder and CEO of Pinterest Ben Silbermann is stepping down from his role, and will begin a new position within the organistion, with Bill Ready to take over as Pinterest chief from June 29th, 2022. Silbermann will remain at Pinterest in the newly created role of Executive Chairman.

Find out more here.

Missed last week’s edition? You can check it out here.

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