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In this week’s Platform Five: LinkedIn launches new business manager platform

Platform Five Header_wk 22 July

What’s changed in the last seven days? What does it mean?

LinkedIn launches new business manager platform, Meta reveals new small business support program, Snapchat launches desktop version of the app, Instagram adds ‘boost’ option to Reels, and YouTube to offer text markup options in video descriptions.

Let’s take a look at these changes in more detail.

LinkedIn launches new business manager platform

LinkedIn is launching a new platform called LinkedIn Business Manager, which will make it easier for organisations to manage the ad accounts, Pages and people they work with, all in one location. The platform allows users to manage permissions and access, with a centralised listing of all connected profiles and users.

Learn more here.

Meta reveals new small business support program

Meta will be providing both online and in-person training to small businesses in an effort to help them get the best value out of their marketing efforts on Facebook and Instagram. The initial program will cover building your own brand, Reels creation, and creating low-cost photography for mobile.

Find out the details here.

Snapchat launches desktop version of the app

Snapchat is finally launching a web version of its app. While initially available only to Snapchat+ subscribers in certain regions, Snapchat for web will enable users to send messages and make video calls direct from their desktop computers.

Read about it here.

Instagram adds ‘boost’ option to Reels

Instagram will now allow brands to amplify their Reels clips via a new ‘Boost’ promotion option built into the format. Businesses will now be able to boost their Reels and convert them into ads, if the Reel meets certain requirements e.g., less than 60 second run time.

Learn more here.

YouTube to offer text markup options in video descriptions

YouTube is giving content creators the option to add bold, italics and strikethrough text into video descriptions for both regular uploads and Shorts. It is expected the new options will be available by the end of July.

Find out more here.

Missed our last edition? You can check it out here.

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