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In this week’s Platform Five: Twitter launches ‘Twitter Connect Playbook’

Platform Five Header_wk 7 July

What’s changed in the last seven days? What does it mean?

Twitter launches ‘Brand Connect Playbook’, Instagram expands reels template access and adds music recommendations, Meta reveals advances in Metaverse language translation, YouTube launches updated Shorts analytics, and Pinterest expands ad offering with Pin Ads.

Let’s take a look at these changes in more detail.

Twitter launches ‘Twitter Connect Playbook’

Twitter has just published a 45-page ‘Twitter Connect Playbook’, which offers readers insight into how they can best use Twitter’s ad formats and tools. The guide also includes key best practices, case studies and notes on the platform’s audience.

Learn more here.

Instagram expands reels template access and adds music recommendations

Over the past week, Instagram has been providing more users with access to its Reels ‘Templates’ option, which enables users to create Reels based on content formats that are already popular within the app. Instagram will also be recommending songs for your content, based on the content you want to upload.

Find out the details here.

Meta reveals advances in Metaverse language translation

Meta is launching a new ‘No language left behind’ AI model, which translates 200 different languages. The translation data will be open source, in order to improve the translation system and increase technological access.

Read about it here.

YouTube launches updated Shorts analytics

YouTube is rolling out new tweaks and change to help creators with their performance, including by updating Shorts analytics, providing new comparative audience tools, and updating resources. For Shorts, YouTube is including more specific insights by updating the visual display of the data, making it easier for content creators to see what is and isn’t working.

Learn more here.

Pinterest expands ad offering with Pin Ads

Pinterest has announced that Pin Ads will now be available for all businesses in Argentina, Colombia and Chile, with Pin Ads already available in Japan, Brazil and Mexico. The platform is eager to use Pin Ads to increase revenue and highlight the potential for expanding the platform.

Find out more here.

Missed last week’s edition? You can check it out here.

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