In this week’s Platform Five: Meta launches new Reels features
What’s changed in the last seven days? What does it mean?
Meta launches new Reels features, YouTube to add watermarks to downloaded Shorts content, Reddit announces new developer platform, WhatsApp reveals desktop app for PCs, and TikTok to submit algorithms and moderation processes for review.
Let’s take a look at these changes in more detail.
Meta launches new Reels features
Meta will be launching new updates for Reels across both Facebook and Instagram, including extra Reels insights, expanding use of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. The ‘Add Yours’ sticker will now be available across both Stories and Reels, giving users another way to engage with the content.
Learn more here.
YouTube to add watermarks to downloaded Shorts content
YouTube will be stopping users from re-posting their YouTube Shorts clips onto other platforms by automatically adding a watermark when the clips are downloaded. With other platforms penalising clips that include visible watermarks, this will make it harder for content creators to re-post Shorts to Reels or TikTok.
Find out the details here.
Reddit announces new developer platform
Reddit is looking to facilitate expanded functionalities and research tools through the launch of their new Reddit Developer Platform. The platform will give access to multiple data tools and options, which will help non-Reddit employees to build new functionalities on the back of Reddits’ platform.
Read about it here.
WhatsApp reveals desktop app for PCs
WhatsApp for Windows is now available in the Microsoft store, providing WhatsApp users with another way to log into their chats. The native Windows app will increase the speed and reliability of the app for users, while offering improved design and functionality.
Learn more here.
TikTok to submit algorithms and moderation processes for review
As part of continued efforts to reassure western lawmakers of its independence from the Chinese Government, TikTok will enable US data hosting parter Oracle to regularly review its algorithms and content moderation models.
In this new process, TikTok will submit the algorithms for assessments to ensure they haven’t been manipulated in any way, and Oracle will also conduct audits of TikTok’s content moderation processes.
Find out more here.
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