In this week’s Platform Five: YouTube expands access to audience behaviour insights
What’s changed in the last seven days? What does it mean?
YouTube expands access to audience behaviour insights, New report shows Reels generate the most reach, TikTok launches new cybersecurity initiative, former Twitter Security Chief accuses the company of misleading behaviour, and BeReal rises to 10 million daily active users.
Let’s take a look at these changes in more detail.
YouTube expands access to audience behaviour insights
YouTube is expanding access to its ‘Other Videos Your Audience Watched’ data, giving more users the ability to see which videos your audience has viewed in addition to your content over the past seven days. YouTube is also planning to create a filter by content type (Shorts, VOD or Live), making it easier to see what content is getting the best results.
Learn more here.
New report shows Reels generate the most reach
The team at HypeAuditor analysed 77.6 million Instagram posts created in July 2022 to measure the latest engagement trends. They found that while 42% of all content posted is image posts, and 26% are carousel posts, Reels are the best option if you want to maximise reach and engagement in the app.
Find out the details here.
TikTok launches new cybersecurity initiative
TikTok has launched a new cyber safety awareness campaign to help educate students on the dangers they may face when interacting with unknown people online. To this end, TikTok has partnered with the Global Cyber Alliance to create an interactive Cybersecurity Toolkit for Individuals.
Read about it here.
Former Twitter Security Chief accuses the company of misleading behaviour
Former Security Advisor Peter Zatko has suggested that Twitter executives deceived federal regulators, deliberately mislead the company Board, and lied about the presence of bots and spam on the platform. The Senate Intelligence Committee in the US will be meeting with Zatko to further discuss his allegations.
Learn more here.
BeReal rises to 10 million daily active users
BeReal is certainly increasing in popularity, with the app reportedly up to 10 million daily active users. The app is being touted as the anti-Instagram, with the focus on real, everyday life. The app doesn’t allow formal advertising at the moment, but that hasn’t stopped businesses from creating their own accounts and interacting with potential customers.
Find out more here.
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