In this week’s Platform Five: Instagram tests ‘Nudity Protection’ feature

Platform Five Header_wk 23 Sept

What’s changed in the last seven days? What does it mean?

Instagram tests ‘Nudity Protection’ feature, YouTube looking to provide direct Shorts monetisation, TikTok copies BeReal with new feature, Reels to be shared via third party apps, and Snapchat adds new engagement features.

Let’s take a look at these changes in more detail.

Instagram tests ‘Nudity Protection’ feature

Instagram is testing out a new way to protect users from unwanted nudes in DMs, with a new nudity filter set to block likely nudes in your IG direct messages. The ‘nudity protection’ option would enable Instagram to activate the nudity detection element in iOS, released late last year, to scan and blur the image.

Learn more here.

YouTube looking to provide direct Shorts monetisation

The New York Times is reporting that YouTube will soon add a direct monetisation feature for Shorts created in the platform, which would make it easier for content creators to make money purely for their clips. The report suggests that YouTube plans to pay 45% of ad money to creators, and will enable more creators to make money by lowering the barrier to entry for the YouTube Partner Program.

Find out the details here.

TikTok’s copies BeReal with new feature

TikTok has announced a new feature called ‘TikTok Now’, which will encourage users to share a selfie, using the front and backer camera, at a random time each day…just like BeReal. Users will be prompted to capture a 10-second video or static photo to share what they are doing in the moment.

Read about it here.

Reels to be shared via third party apps

Meta wants to encourage more brands and creators to use Reels with the launch of their Facebook Reels API. This will enable Facebook Reels clips to be posted via third-party video creation apps and social media management tools, and follows the release of the Instagram Reels API back in June.

Learn more here.

Snapchat adds new engagement features

Snapchat has announced new features to support its in-app engagement, while also making its previously Snapchat+ exclusive web-based platform available to all users. Snap is also adding new Chat Shortcuts, which will make it easier to reply to Stories and manage unread messages.

Find out more here.

Missed our last edition? You can check it out here.


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