In this week’s Platform Five: New report highlights the decline of Facebook and Instagram
What’s changed in the last seven days? What does it mean?
New report highlights the decline of Facebook and Instagram, Meta announces end-to-end encryption on group chats, Twitter publishes business strategy guide, a new report highlights evolving emoji usage, and YouTube provides ad-free player for classrooms.
Let’s take a look at these changes in more detail.
New report highlights the decline of Facebook and Instagram
According to a report from The Wall Street Journal, Instagram engagement is declining, with Reels in particular seeing a significant 13.6% drop in engagement. The report suggests TikTok users spend ten times as many hours in the app when compared to the amount of time Instagram users spend viewing Reels.
Learn more here.
Meta announces end-to-end encryption on group chats
Despite condemnation from governments and law enforcement groups across the world voicing their opposition, Meta has given Messenger users the ability to implement encryption in all group chats within the app. This new update means all Messenger uses will have the ability to choose what data they share, and who, if anyone, can access it.
Find out the details here.
Twitter publishes business strategy guide
Twitter has launched a new guide for businesses and professionals, which includes key tips, stats and notes on why brands should use Twitter in their advertising strategy. The guide was written for businesses new to the platform, as Twitter aims to increase ad spend in the lead up to the festive season.
Read about it here.
New report highlights evolving emoji usage
Adobe has released its annual Emoji Trend Report, which surveys over 5,000 emoji users in the US to learn how, when and why these survey participants use emojis. Interestingly, the participants reported using emojis most frequently in text messages, followed by Facebook comments and posts.
Learn more here.
YouTube provides ad-free player for classrooms
YouTube has revealed a new, dedicated YouTube Player for Education, which will give educators a way to display YouTube content without ads via specific third-party platforms. Qualified creators will also have the opportunity to offer free or paid courses directly within the app.
Find out more here.
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