In this week’s Platform Five: Twitter testing live tweet editing in the app
What’s changed in the last seven days? What does it mean?
Twitter testing live Tweet editing in the app, LinkedIn working on a native post scheduling option, Report shows young people still use Facebook, Snapchat reportedly looking to cut staff, and Instagram launches new content tools.
Let’s take a look at these changes in more detail.
Twitter testing live Tweet editing in the app
Twitter is testing the ability to edit tweets with internal staff, before expanding the testing pool to Twitter Blue subscribers in the next few weeks. During the testing phase, Tweets may be edited for 30 minutes following their publication, and users will be able to see that the original Tweet has been modified.
Learn more here.
LinkedIn working on a native post scheduling option
LinkedIn is planning to add a new native, in-stream scheduling option to help manage your content on the platform. It will be built into the post composer flow, with a new clock icon added to the bottom right of the window.
Find out the details here.
Report shows young people still use Facebook
A report conducted by data.ai shows that the number one social app in the US for Gen Z is actually Facebook, followed by Instagram, Messenger and Twitter. Data.ai’s insights are based on registered user data from Android devices only, showing the real-world usage patterns of younger users.
Read about it here.
Snapchat reportedly looking to cut staff
Snapchat is reportedly looking to lay off around 20% of its workforce in an attempt to cut costs amid worsening market conditions. Shares in Snap are also down by 80%, and Snap has also announced it will cease production of its new Pixy selfie drone, after launching the drone just four months ago as a new way to capture content.
Learn more here.
Instagram launches new content tools
Instagram has announced some new features designed to help users provide more input into what they are shown in the app. One such tool is the ability to mark multiple posts in Explore as ‘Not Interested’, helping users to streamline the algorithmic training process.
Find out more here.
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