In this week’s Platform Five: Instagram launches live test of post scheduling
What’s changed in the last seven days? What does it mean?
Instagram launches live tests of post scheduling, Pinterest provides music options for Idea Pins, TikTok announces adults-only live streams, Snapchat celebrates 15th birthday of Bitmoji maker, and Twitter tests the restriction of in-app mentions.
Let’s take a look at these changes in more detail.
Instagram launches live test of post scheduling
Instagram has finally launched a live test of post-scheduling in the app with a percentage of the global community. This feature will now be added to the advanced options in the app, allowing creators to schedule both posts and Reels.
Find out the details here.
Pinterest provides music option for Pins
Pinterest is providing users with an option to add music to Pin creations, including tracks from some of the world’s biggest recording artists and stars. This will enable creators to make more engaging Idea Pins and short-form video content, maximising reach and engagement opportunities.
Learn more here.
TikTok announces adults-only category for live streams
TikTok has announced the minimum age requirement for live-streaming in the app will be increased from 16 to 18. In addition, a new ‘adults-only’ live-stream category will be added, to improve the safety of its audience.
Find out the details here.
Snapchat celebrates 15th birthday of bitmoji maker
Snapchat’s Bitmoji creator Bitstrips turns 15 this week. Bitmojis have become a key element of the app’s experience, and Snapchat reports that 85% of the Generation Z population (age 13-24) have a Bitmoji avatar, and 250 million+ people use Bitmoji every day.
Find out the details here.
Twitter tests the restriction of in-app mentions
Twitter is developing another audience control option for your tweets, enabling tweeters to stop people from mentioning your @handle completely, or to simply limit mentions to only those your follow, allowing creators to gain further privacy.
Learn more here.
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