In this week’s Platform Five: Instagram tests out new ad options
What’s changed in the last seven days? What does it mean?
Instagram tests out new ad options, Musk reissues original Twitter offer, Snapchat claims basic AR executions drive audience response, Meta announces Facebook Reels ad options, and YouTube tests process to crowdsource caption feedback.
Let’s take a look at these changes in more detail.
Instagram tests out new ad options
Instagram has announced it will be placing new ads into Explore, with the first page of Explore to feature a new ad unit in the content feed. Interestingly, Instagram is also testing the insertion of ads into a profile feed.
Learn more here.
Musk reissues original Twitter offer
Elon Musk has asked Twitter to accept his original purchase offer of $54.20 per share in an attempt to avoid a messy courtroom battle. Twitter is now assessing the reissued offer before deciding whether or not it should be accepted.
Find out the details here.
Snapchat claims basic AR executions drive audience response
Snapchat is reporting that over 250 million of its users, or 72% of active users, engage with AR elements within the app each day. Snap’s latest research has found that simple AR can be just as effective as sophisticated AR content in driving brand awareness and purchase intent.
Read about it here.
Meta announces Facebook Reels ad options
Meta has outlined some new Reels ad options to provide more options for brands looking to tap into the Reels format, while increasing revenue share for top creators. One such option in testing is ‘post-loop ads’, which are 4-10 second skippable video ads that play once a Reel has finished.
Learn more here.
YouTube tests process to crowdsource caption feedback
YouTube is seeking to improve the accuracy of its automated captions by letting users recommend updates and revisions to the captions. To suggest corrections, users would open the transcript, click the ‘pencil’ icon, and enter suggestions.
Learn more here.
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