In this week’s Platform Five: TikTok launches TikTok Academy

Platform Five Header_wk 28 Oct

What’s changed in the last seven days? What does it mean?

TikTok launches TikTok Academy, YouTube removes channels linked to China-based campaigns, Instagram announces creator portfolio option, Reddit publishes Halloween engagement overview, and Pinterest launches a video content approach.

Let’s take a look at these changes in more detail.

TikTok launches TikTok academy

TikTok is launching a new educational program for marketers called Tiktok Academy, providing free video courses on making the best use of TikTok for marketing. This will assist creators with developing their marketing knowledge while also gaining a better understanding of the app.

Find out the details here.

YouTube removes channels linked to China-based campaigns

YouTube has revealed that it removes more than 3,000 channels per month, linked to China-based influence programs. These channels reportedly use light entertainment and lifestyle content to attract and engage audiences before seeding and spreading pro-China sentiment.

Learn more here.

Instagram announces creator portfolio option

Instagram has officially announced its Creator Portfolio option, which enables creators to build what’s essentially a media kit package, in order to showcase their audience reach and previous brand work. This media kit will guide creators as they build their brand pitches and hopefully secure more influencer marketing deals.

Find out the details here.

Reddit publishes Halloween engagement overview

Reddit has published statistics reporting on Halloween engagement trends on the platform. There are more than 29,000 communities talking about Halloween on the platform, representing an 11% year-on-year increase. And, 36% of Reddit users enjoy horror movies or shows – making Reddit an attractive channel for Halloween promotions.

Find out the details here.

Pinterest launches video content approach

Pinterest is launching a new video content approach via a partnership with Louvre Art Museum, enabling app users to experience the historic art gallery via video elements within the app. Additionally, users will have behind the scenes access and showcase unseen elements of the space, providing engagement opportunities.

Learn more here.

Missed our last edition? You can check it out here.


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