In this week’s Platform Five: Elon Musk culls half of Twitter’s employees
What’s changed in the last seven days? What does it mean?
Elon Musk culls half of Twitter’s employees, TikTok provides overview of safety and privacy tools, YouTube launches Shorts viewing for TVs, Meta announces thousands of job cuts this week, and Pinterest outlines improvements, boosting their engagement.
Let’s take a look at these changes in more detail.
Elon Musk culls half of Twitter’s employees
With the recent Elon Musk takeover, many changes have been made to the workforce and work processes within the app. One major change made is the cut of around 50% of its entire workforce, as it works to rationalise the business as part of Musk’s Reformation Plan.
Learn more here.
Tiktok provides overview of safety and privacy tools
Tiktok has published a new overview of its various safety and privacy tools, which includes tips for parents on how to ensure their children are safe in the app. These include tools for families, mindful notifications, privacy by default, youthful resources, partnering with experts and promoting kindness with children.
Learn more here.
YouTube launches Shorts viewing for TVs
As Shorts has been YouTube’s fastest-growing content format, YouTube have launched an enhanced Short viewing experience for connected TVs. This new experience includes Shorts being presented in a full-screen format on your larger viewing device, whilst still having the interactive features users have come to expect in this new content format.
Learn more here.
Meta announces thousands of job cuts this week
Similar to Twitter, Meta is reportedly looking to cut thousands of employees roles later this week as part of its own cost rationalisation efforts. This is due to the increase of pressure to maximise profits in the midst of the worsening economic conditions, and a shift in data privacy landscape.
Find out the details here.
Pinterest outlines improvements, boosting their engagement
Pinterest has recently been experiencing a rise in usage and Pin engagement, and they have revealed the reasons for the postive results. This is due to a sequence model being used to carry out user behaviour change, training data change, and rank model improvements. These sequenced factors ensure fresher Pins for app users, resulting in leading to increased engagement behaviours.
Learn more here.
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