In this week’s Platform Five: Meta launches creator monetisation tools
What’s changed in the last seven days? What does it mean?
Meta launches creator monetisation tools, Google adds new shopping features for the holidays, Snapchat announces virtual try-on AR partnership with Amazon, Musk flags new $8 monthly fee for Twitter Blue package, and Instagram announces new live event series.
Let’s take a look at these changes in more detail.
Meta launches creator monetisation tools
Meta is launching new creator monetisation opportunities, and new tools to facilitate content creation. These opportunities will include monthly fan subscriptions for all eligible Instagram creators in the US at first. In addition, NFTs (Non-Fungible Tokens) will be launched on Instagram Reels, allowing viewers to send virtual ‘gifts’ to Reel creators.
Find out the details here.
Google adds new shopping features for the holidays
Google is adding new shopping assistance tools just in time for the holidays, by integrating coupon codes and promotions into product search results. This will help people connect with seasonal offers and deals, without having to search elsewhere for the relevant information.
Learn more here.
Snapchat announces virtual try-on AR partnership with Amazon
Snapchat adds another feature to its innovative app, via a new partnership with Amazon, named ‘Amazon Fashion’. Viewers will have the ability to virtually try thousands of Amazon’s top-selling eyewear through an added ‘Snap Lense’ for virtual try-on, essentially making it easier for people to try before they buy.
Find out the details here.
Musk flags new $8 monthly fee for Twitter Blue package
Elon Musk outlines that the app is now planning to offer verification ticks to all users for a cost of $8 per month, with the aim of combating the class divide within the Twitter app. Within the package you will receive additional features such as priority in replies, mentions and search, the ability to post longer videos, and half as many ads visible.
Find out the details here.
Instagram announces new live event series
Instagram has announced a new series of live events within the app, sharing tips and tricks to assist businesses with boosting their sales and marketing efforts for their holiday campaigns. The live events will feature speakers who have found success within the app.
Learn more here.
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