In this week’s Platform Five: LinkedIn launches post-scheduling

Platform Five Header_2 Dec

What’s changed in the last seven days? What does it mean?

Snapchat launches voice-powered AR, LinkedIn introduces post-scheduling, Twitter expands content recommendations, Pinterest ends creator rewards, and YouTube adds new community post option.

Let’s take a look at these changes in more detail.

Snapchat launches voice-powered AR

Snapchat has introduced a new AR-focused experience through audio prompts. Their new partnership with New Balance will allow users to answer questions about the person they are shopping for, with their voice (VoiceML), and will then get matched with the perfect gift idea for this person.

Learn more here.

LinkedIn introduces post-scheduling

LinkedIn have been internally testing a native post-scheduling tool over the past few months, and have now finally launched this new feature. You can now schedule the date and time of your LinkedIn post up to 90 days in advance, allowing users to maintain their LinkedIn presence on the go in a simple and straightforward way.

Learn more here.

Twitter expands content recommendations

Twitter has recently increased its number of tweet recommendations on users feeds. This will include more tweets in your feeds based on; your interests (from your activity), topics you follow, and tweets you’ve engaged with, which will expand exposure potential for accounts.

Learn more here.

Pinterest ends creator rewards

Pinterest has announced their Creator Rewards Program is soon to end later this week. This program provided a way for creators to make money by creating Idea Pins, based on monthly prompts given by Pinterest. However, this has become unsustainable for the app to maintain.

Find out the details here.

YouTube adds community post option

YouTube launches two tests for its Community posts feature, which are feed-based updates that users can view within the ‘Community’ tab. This will provide more ways for creators to engage and interact with their audience, and enhance overall engagement with the YouTube community.

Learn more here.

Missed our last edition? You can check it out here.


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