In this week’s Platform five: LinkedIn adds new newsletter showcase tools

Platform Five Hero_wk 3 Feb

What’s changed in the last seven days? What does it mean?

LinkedIn adds new newsletter showcase tools, Instagram’s founders return with a new social app, TikTok adds new video insights, Snapchat adds 12 million users in Q4, and TikTok tests reducing music options.

Let’s take a look at these changes in more detail.

LinkedIn adds new newsletter showcase tools

LinkedIn is adding a newsletter discovery tool to its platform, aimed at helping users find and subscribe to newsletters related to their professional interests. Users will be able to search for newsletters by keyword or topic, and browse featured and trending topics to discover new content. LinkedIn is also launching an analytics and tool page, which will include audience insights, profile views, post-performance analytics, and access to creator tools, all in one place.

Read more here.

Instagram’s founders return with new social app ‘Artifact’

The co-founders of Instagram, Kevin Systrom and Mike Krieger are launching a new social app called ‘Artifact’, which will focus more on content rather than social. The app is designed to provide users with a curated news experience (articles, blogs, and niche publications) based on an algorithm utilising user’s engagement, interests and artificial intelligence to personalise the content.

Read more here.

TikTok adds new video insights

To help creators, TikTok has updated its performance insights to provide more detailed information about how users’ videos are performing on the platform. The new insights include data on video views, likes, comments, shares, ad performance and more, allowing creators to better understand and optimise their content for their audience.

Read more here.

Snapchat adds 12 million users in Q4

Snapchat added 12 million users in Q4 of 2022 but posted lower than expected revenue results. The North American user growth remains stagnant, while India and the rest of the world is driving growth for Snapchat. Despite the lower than expected revenue, Snapchat’s growth in users shows positive potential for future performance.

Read out more here.

TikTok tests reducing music options

TikTok is experimenting with limiting the number of licensed songs available to users in Australia in an effort to negotiate better licensing deals and reduce costs. The effect of this change on user engagement and satisfaction will be closely monitored.

Read more here.

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