In this week’s Platform Five: Facebook plans to re-integrate messaging in app
What’s changed in the last seven days? What does it mean?
TikTok launches paid ‘series’, Facebook plans to re-integrate messaging in app, Google removes 6,000 YouTube channels, Twitter plans to extend long-form tweets to 10,000 characters, and Snapchat enables users to restore snap streaks.
Let’s take a look at these changes in more detail.
TikTok launches paid ‘series’
TikTok launches ‘series’ which enables creators to charge for exclusive content. Of recent times, the app faces various emerging challenges with creator monetisation, therefore ‘series’ will help creators develop more creative opportunities whilst making money.
Find out more here.
Facebook plans to re-integrate messaging into the app
Seven years after Meta forced users to download a separate Messenger app, the chief of Facebook outlines his plans to re-integrate messaging into the main app, due to emerging usage trends. This comes as a result of the broader shift towards private messaging, and away from public posting.
Learn more here.
Google removes 6,000 YouTube channels
Google terminates over 6,000 YouTube channels as part of an ongoing investigation into coordinated influence operations linked to China. These channels were mostly seen as spam content, relating to music, entertainment and lifestyle.
Learn more here.
Twitter plans to extend long-form tweets to 10k characters
Twitter’s Elon Musk announces that longer tweets are coming soon to the app, with up to 10k characters. Twitter shares that long-form content in the app will help keep users engaged, while also, eventually, providing a new avenue for creator monetisation in the app, such as ad inserts.
Read more here.
Snapchat enables users to restore snap streaks
Snapchat has announced a new offering which will enable users to restore their Snap streaks. Users celebrate the friendships they nurture daily with Snap Streaks, therefore this could be a very popular option considering the social value of streaks among Snapchats user base.
Read more here.
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