In this week’s Platform Five: Meta’s new app ‘Barcelona’ is taking shape

Platform Five Hero_wk 28 Apr

What’s changed in the last seven days? What does it mean?

Snapchat receives negative responses from ‘My AI’, YouTube announces new ad opportunities, TikTok tests AI profile images, Meta’s new app ‘Barcelona’ is taking shape, and LinkedIn adds CTA buttons to profiles.

Let’s take a look at these changes in more detail.

Snapchat receives negative responses from ‘My AI’

Snapchat receives a flood of negative reviews in response to their ‘My AI’ expansion. My AI enables users to chat with an AI entity and have it answer questions, although people do not seem to be happy that this tool has been embedded into their personal inbox, and cannot be removed.

Read more here.

YouTube announces new ad opportunities

YouTube announces two new ad opportunities to better enable advertisers to tap into emerging music trends. One of these ad opportunities is called ‘Gen Z Music’, which will enable brands to show their ad alongside the latest music clips.

Find out more here.

TikTok tests AI profile images

TikTok is looking to integrate its own set of generative AI tools, with a new profile image generator currently in testing in the app, as it moves to align with the recent AI trends. This will allow you to create your own custom AI-generated profile images in-stream.

Learn more here.

Meta’s new ‘Barcelona’ taking shape

Meta has been eyeing the rising angst among Twitter users, and are creating its own Twitter replacement, which could enable the new app to scoop up any Twitter refugees looking for a new home. The app is called ‘Barcelona’ – Instagram for your thoughts.

Read more here.

LinkedIn adds CTA button to profiles

LinkedIn is rolling out a new option for LinkedIn Premium subscribers that will enable users to add a customer call-to-action button to their profile, which will then direct profile visitors to a specified URL from your LinkedIn presence. This is a handy tool for creators looking to build a business around their personal brand.

Learn more here.

Missed our last edition? You can check it out here.


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