In this week’s Platform Five: Instagram tests new UGC process

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What’s changed in the last seven days? What does it mean?

Instagram tests a new UGC process, TikTok expands creativity program, Google launches blue checkmarks, Twitter tests a new visual display, and Reddit adds post sharing options.

Let’s take a look at these changes in more detail.

Instagram tests new UGC process

Instagram is testing out a new option that will help brands discover relevant user generated content (UGC) in the app that they can share as examples to better promote their products in-stream. Users will be encouraged to ‘Add user-generated content’ to their product listings to encourage potential purchases.

Read more here.

TikTok expands creativity program

TikTok has announced an expansion of its Creativity Program which provides direct funding for top creators based on content preferences in the app. This is designed to help creators foster their creativity, generate higher revenue potential and unlock more exciting opportunities.

Find out more here.

Google launches blue checkmarks

Google is implementing its own blue checkmark system, with business that have adopted Google’s brand verification process eligible to receive a tick. Gmail users will be able to see new blue ticks appearing next to approved brand profiles in their inbox, providing an additional layer of verification to emails.

Learn more here.

Twitter tests new visual display

Twitter is currently testing new ways to present media content on user profiles. One such way is by changing the Media tab display on user profiles, presenting media in a grid format similar to Instagram, and another is by putting video content in a dedicated video tab.

Read more here.

Reddit adds post sharing options

Reddit is trying to harness sharing Reddit content off-platform through updated post sharing processes. The updated functionality will allow Reddit users to share content to Instagram Stories in a new sticker format, removing the need for users to share the URL or screenshot the original content they want to share.

Learn more here.

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